{"product_id":"swaddle-up-original-10-tog-stardust-olive","title":"Swaddle Up™ Original 1.0 TOG - Stardust Olive","description":"\u003ch1 class=\"page-title\"\u003e\u003cspan class=\"base\" data-ui-id=\"page-title-wrapper\" itemprop=\"name\"\u003eSwaddle Up™ Original 1.0 TOG - Stardust Olive\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003eNeed more sleep? Swaddle UP!\u003c\/p\u003e\n\u003cp data-sanitized-data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDiscover the modern twist on swaddling that has led a ‘sleep revolution’ for infants \u0026amp; parents.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-sanitized-data-mce-fragment=\"1\"\u003eThe \u003cspan data-sanitized-data-mce-fragment=\"1\"\u003emulti-award-winning \u003c\/span\u003eSwaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position for true Self-Soothing™.\u003c\/p\u003e\n\u003cp\u003eSnug fit makes your baby feel secure \u0026amp; helps to calm their natural startle reflex\u003c\/p\u003e\n\u003cp\u003eEliminates excess loose fabric in the cot\u003c\/p\u003e\n\u003cp\u003eWings prevent face-scratching\u003c\/p\u003e\n\u003cp\u003eMay reduce the risk of your baby accidentally rolling onto their tummy\u003c\/p\u003e\n\u003cp\u003eGenius two-way zipper for easy nappy changes\u003c\/p\u003e\n\u003cp\u003eHip-healthy design allows hips and legs to flex naturally\u003c\/p\u003e\n\u003cp\u003eThe only zip-up swaddle that allows your baby to sleep in a more natural position with arms UP.\u003c\/p\u003e\n\u003cp\u003eWhy arms UP?\u003c\/p\u003e\n\u003cp\u003eIt is your baby’s natural sleep position that allows your baby access to their hands for self-soothing. Babies often use their hands to settle themselves to sleep by sucking on their fingers or gently rubbing their cheeks. Medical research suggests that babies sleep better if they are able to self-soothe. So self-soothing = more sleep for the whole family.\u003c\/p\u003e\n\u003cp\u003eThe Swaddle UP™ is the only zip-up swaddle available that allows your baby to sleep in the arms-up position. The Swaddle UP™ requires no complicated wrapping, so everyone can swaddle right every time. \u003c\/p\u003e","brand":"Love to dream","offers":[{"title":"newborn","offer_id":68352446759154,"sku":"63490","price":64.99,"currency_code":"NZD","in_stock":true},{"title":"Small","offer_id":68352446791922,"sku":"63488","price":64.99,"currency_code":"NZD","in_stock":true},{"title":"Med","offer_id":68352446824690,"sku":"63489","price":64.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0439\/3513\/7953\/files\/su_0-5_242_olv_li_1_2000x2000-1.jpg?v=1793732958","url":"https:\/\/kidstuff.net.nz\/products\/swaddle-up-original-10-tog-stardust-olive","provider":"Kidstuff Timaru","version":"1.0","type":"link"}